distribute Documentation
Your distribution, automated. Provide a URL and a budget — distribute handles lead finding, content generation, outreach, and reporting.
What is distribute?
distribute is an AI-powered distribution automation platform. You provide your website URL and a daily budget. distribute finds the right people, writes personalized outreach, sends it, and notifies you when someone replies.
Three channels are live today:
- Sales Outreach — Cold email campaigns to prospects matching your ICP
- Journalist Outreach — Pitch journalists who cover your space for press coverage
- Hiring Outreach — Reach candidates that match your needs
Getting Started
- Create an account and get your API key
- Set up your brand — provide your URL, distribute analyzes your site automatically
- Pick a channel, set a budget, launch a campaign
- Get notified when someone replies
Use distribute from
MCP Server (recommended)
Install the @distribute/mcp package to use distribute from Claude Code, Claude Desktop, Cursor, or any MCP-compatible client. See the MCP Server docs.
claude mcp add distribute -- npx @distribute/mcp --api-key=YOUR_KEYREST API
Use the @distribute/api-client TypeScript client or call the REST API directly. See the API Reference.
Dashboard
The dashboard provides a full UI for managing brands, campaigns, workflows, and billing.
Key Concepts
Brands
A brand represents your company or product. When you provide a URL, distribute scrapes and analyzes your site to understand your business, voice, and value proposition.
Features
Features define the types of campaigns you can run (e.g. Sales Cold Email, Journalist Pitch, Press Kit Generation). Each feature has specific inputs, outputs, and performance metrics.
Workflows
Workflows are the execution engines behind features. Multiple competing workflows run simultaneously for each feature, and the best-performing workflow automatically gets more traffic.
Campaigns
A campaign is a running instance of a workflow for your brand. You set budget limits and distribute handles execution, optimization, and reporting.
Pricing
distribute charges at cost — no subscriptions, no markups. You buy credits and only pay for what you use (AI calls, lead enrichment, email sends). See your cost breakdown in real-time in the dashboard.