distribute Documentation
The Stripe of Distribution. Provide a URL and a budget — distribute finds the right people, writes personalized outreach, sends it on your behalf, AI-qualifies the replies, and forwards the good ones to your inbox.
What is distribute?
distribute is an AI-powered, multi-channel distribution platform. One account, one API, many channels. You provide a URL and a daily budget per channel. We handle sending infrastructure, deliverability, reply qualification, and CAC attribution.
9 channels are live today:
- Sales Outreach — Find prospects, write personalized cold emails, send and track replies. Automatically.
- Journalist Outreach — Pitch journalists who cover your space. Get press without a PR agency.
- VC Outreach — Reach investors who back your stage and sector. Run a structured raise from your inbox.
- Hiring Outreach — Reach candidates that match your needs. Cold outreach for recruiting.
- Accelerators Outreach — Apply to YC, Techstars, and 200+ accelerators. We track deadlines and pitch on your behalf.
- PR Expert Quotes — Get quoted in articles. Respond to HARO-style requests with on-brand quotes, auto-sent.
- Outlet Discovery — Find media outlets and publications worth pitching for your brand and space.
- Press Kit Generation — Generate a press kit page with assets, bio, screenshots, and contact in one click.
- AI Visibility Scoring — Audit how your brand appears in answers from ChatGPT, Claude, Perplexity, and Gemini. Track mention rate, ranking, and share-of-voice against competitors.
Coming soon:
- Influencer Outreach — Reach creators in your niche. Match by audience size, engagement, and topical fit.
- LinkedIn Outreach — Sales outreach on LinkedIn — connection request, message, follow-up. Tracked like email.
Getting Started
- Create an account and get your API key
- Set up your brand — provide your URL, distribute analyzes your site automatically
- Pick a channel, set a budget, launch a campaign
- Get notified when someone replies
Use distribute from
MCP Server (recommended)
Install the @distribute/mcp package to use distribute from Claude Code, Claude Desktop, Cursor, or any MCP-compatible client. See the MCP Server docs.
claude mcp add distribute -- npx @distribute/mcp --api-key=YOUR_KEYREST API
Use the @distribute/api-client TypeScript client or call the REST API directly. See the API Reference.
Dashboard
The dashboard provides a full UI for managing brands, campaigns, workflows, and billing.
Key Concepts
Brands
A brand represents your company or product. When you provide a URL, distribute scrapes and analyzes your site to understand your business, voice, and value proposition.
Features
Features define the types of campaigns you can run (e.g. Sales Cold Email, Journalist Pitch, Press Kit Generation). Each feature has specific inputs, outputs, and performance metrics.
Workflows
Workflows are the execution engines behind features. Multiple competing workflows run simultaneously for each feature, and the best-performing workflow automatically gets more traffic.
Campaigns
A campaign is a running instance of a workflow for your brand. You set budget limits and distribute handles execution, optimization, and reporting.
Pricing
distribute charges transparent variable costs — every unit price we re-bill is published live at distribute.you/pricing, grouped by provider and cost type. You buy credits and only pay for what you use (AI calls, lead enrichment, email sends). No fixed subscription you only half-use. See your cost breakdown in real-time in the dashboard.